#PuppyLoveLikeThis

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Welcome to Miami Model Citizens making an impact upon our South Florida community through charity volunteerism and philanthropy.

#PuppyLoveLikeThis

#PuppyLoveLikeThis Donation, Miami Model Citizens

Miami Model Citizens #PuppyLoveLikeThis Social Media Challenge Ambassador Program June 4th - July 4th

About #PuppyLoveLikeThis

Miami Model Citizens, a non-profit group of South Florida philanthropists and role models along with fashion and business trailblazers committed to giving back to the community, is launching a social media and marketing campaign calling all animal lovers to participate in their month-long #PuppyLoveLikeThis!

Participants are asked to post a fun 15-30 second video of themselves [with or without their dog(s)] eating a dog treat, in an effort to raise awareness and funds for Miami Model Citizens’ charity work with the Born Free Pet Shelter, a nonprofit, no-kill dog rescue organization for homeless dogs in South Florida.

Proceeds from the campaign will help the shelter continue to provide dogs with a happy and healthy quality of life while they await adoption to a forever home.

In the social media post or video, you must nominate at least 3 others to partake in the challenge and encourage participants to donate money to the link you provide in your caption. Tag your nominees in your caption. Nominees must match your donation to Miami Model Citizens of at least $40.

Example Post: “I am donating $40 to the @MiamiModelCitizens and I challenge @CynthiaD, @DanaR and @NicoleH to #EatTheTreat! #PuppyLoveLikeThis #MiamiModelCitizens #BornFreePetShelter.”

Launch Party

Miami Model Citizens will host a kick-off and closing party to celebrate the #PuppyLoveLikeThis campaign. The parties will be held on Sunday, June 4th, and Sunday, July 9th, respectively. Tentative Details for Opening Party: Sunday, June 4th, from 2-6 p.m. at The Raleigh Hotel, and will include the Doggies & Divas Fashion Show featuring swimwear, resort wear, doggie fashion accesories, and Miami chic attire. Additional event information for opening and closing parties will be shared by April 2017.

Campaign Hashtag #PuppyLoveLikeThis #BornFreePetShelter #MiamiModelCitizens

Additional Hashtags #EatTheTreat #TreatYourself #TreatThemWell #ATreattoEat #PetsAreATreat #WouldYouEatTheirTreat

Use this donation Link: www.miamimodelcitizens.com

Ambassador Duties We request our ambassadors help us with the following:

• Attend both the #PuppyLoveLikeThis Campaign opening and closing parties. Dog(s) welcomed and encouraged! • Bring at least 10 guests to the opening party on Sunday, June 4th, from 2-6 p.m. at The Raleigh Hotel. • Bring at least 10 guests to the closing party on Sunday, July 9th. *Location and time for closing party to be confirmed by April 2017. • Participate in the #PuppyLoveLikeThis by posting a 15-30 second video of you eating a dog treat and making a donation of at least $40 to Miami Model Citizens, and challenge at least 3 social media followers to do the same. Refer to the “Example Post” above for sample contest post. • Publish at least 2 posts a week about the social media challenge, Miami Model Citizens’ #EatTheTreat campaign, or donating to the cause on Instagram, Twitter or Facebook. • Encourage 10 friends to share your campaign-related and/or event-related posts on their own social media channels throughout the duration of the month-long (June 4 – July 4) challenge.

Ambassador Benefits

• Inclusion in all press materials that publicize the events • Inclusion on top of event invitations • Name announced verbally at the events • Your donation and participation will directly benefit the Born Free Pet Shelter and help it continue to run. Any sharing about this campaign will aid in raising awareness for animals currently housed at the shelter, increasing the likelihood of them being adopted! Thank you for your support!

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